Google's Accelerated Mobile Pages (AMP) is a subset of HTML designed to load as quickly as possible. AMP pages keep your users happy, get you higher in search engine results pages, and related features like structured data can get you right to the top. Here's how a little node engineering can mean more money in your pocket. # Talk Description What AMP is: - What you gain (pagerank, content previews inside Google search, low latency) - What still works and what breaks (analytics, conversion tracking etc support is still ongoing) Implementing AMP in a node app: - Creating an AMP version of your existing layout - Converting output from your existing template engine to AMPHTML via server-side DOM manipulation - Handing analytics in an AMPHTML world I've written and Open Soured some express-compatible middleware to make this job easier, see https://www.npmjs.com/package/amps-in-the-trunk ## Bio Mike MacCana is the founder of CertSimple, a startup that provides EV HTTPS certs - the ones where they check who you are - 40-500x faster than it's competitors. He's previously built web apps for Google, Adobe and Microsoft.